the people who write ad copy used to be deranged in a completely different, much better way than they are now

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nowadays all copywriters are like "what if an ad.... could change your life. what if our brand could save the world" but like 100 years ago ad copy was all about using as many words as you could possibly fit on the page to describe a completely mundane product with a psychotic amount of detail

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skeleton.cool

single-user instance for @prophet_goddess.